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Film Just Keeps Getting Better with 3-D

By Chris Gomez - Posted on 17 September 2008

It just keeps getting better. A few days ago I wrote an article about computer-animated films, wondering just what the next big thing in the film industry was going to be. I just didn't expect the next big thing to happen so quickly – in the form of 3-D films!

Actually, the first major breakthrough in high-definition digital 3-D came earlier this year, when Disney's Hannah Montana & Miley Cyrus – Best Of Both Worlds Concert movie opened – and subsequently broke a good number of records. I've heard that Miley has her share of haters in the film and media industry, but this teen sensation is miles ahead of everyone (no pun intended) with her record-breaking 3-D movie.

(For the record, I like Miley.)

The latest breakthrough happened much more recently – specifically last Sunday, when DreamWorks CEO Jeff Katzenberg made the first-ever live transatlantic telecast in high definition digital 3-D. From the DreamWorks Animation campus in Glendale, California, Jeff spoke live to 1,000 delegates – all wearing 3-D glasses – at the International Broadcasting Convention (IBC) in Amsterdam, Holland. The first images of the 3-D telecast was greeted by wildly enthusiastic applause – it was definitely a piece of film and media industry in the making right there.

For those of you who don't know Jeff Katzenberg that well, he used to be the Chairman of the Walt Disney Studios prior to co-founding DreamWorks with Steven Spielberg and David Geffen in 1994. During his stay at Disney, the industry giant produced extremely popular films such as Aladdin, Beauty and the Beast, Who Framed Roger Rabbit?, and the one that started it all, The Little Mermaid.

Since co-founding DreamWorks, Jeff has enjoyed one successful animated feature film after another, such as Shrek, Madagascar, and the more recent Kung Fu Panda. For dedicating decades of his life to the development of media technology, Jeff received IBC's International Honour For Excellence for 2008 – one of the highest honors in film and media.

Jeff doesn't just believe – he knows – that the high-definition digital 3-D phenomenon is going to take societies all over the world by storm very soon. It's going to start, he says, with the glasses.

DreamWorks has been working with Luxottica and Oakley to come up with special sunglasses that function as normal everyday sunglasses out in the open, but instantly transition into 3-D specs the moment you step into a 3-D theater. I've seen some of the first models for these sunglasses, and damned straight, they're awesome. Everyone's gonna look good on those, and I can't wait to get my hands on a pair as soon as they roll into town.

The way things have been going for Jeff, it's easy for us to believe him when he says that 2-D movies are going to be a thing of the past one day. 3-D is going to be everywhere, and it's up to us to do ourselves a favor and get ready for it!

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